Advertising

Advertising is a disseminating method to deliver the message publicly and widely. Usually, its aim is to meet the certain needs by some forms of media. Not all the advertisements are seeking for profit. There are some using for spreading announcements, notices, statements by the government or social institution. But when it comes to commercial, normally, it will be an important means of communication between commodity producer, operator and consumers, or an important form of the enterprises to merge market, promote the products, provide the services, the main purpose is to expand the economic benefits.



The essence of advertising is propagation; the spirit of adverting is creativity.

The objectives of advertising can be included as following:

1) Create awareness

2) Stimulate trial

3) Position products

4) Correct misconceptions

5) Remind and reinforce

6) Provide support for the sales-force

There's a Pyramid Principle for advertising.  And the basic level for it is information, the second level is analysis, then the top level comes to advertising creativity.

There are many kinds of advertising media:

1) Newspaper advertising

2) Magazine advertising

3) Television advertising

4) Cinema advertising

5) Outdoor and transport advertising

6) Radio advertising

7) Internet

8) Social Media( Facebook, blogs, twitter)

9) Loudspeaker advertising in store

But these days they are key promotional mix tools like sales promotion, public relations and publicity, sponsorship, exhibitions and product placement.