PR.

Public Relation is  a kind of social relation which is a social organization connecting with. It is the social relation that affects its existence and development.

In marketing system, PR  is company's only tool to build public trust.

Well, recently  I noticed a few cases. In Chinese entertainment circle, some composer or some celebrities did some bad things, or let's say they did some things might be against the normal regulations. And after that, they became even more popular than ever before. Well , that got me thinking, what just happened, and how did they mend this, how could they reverse the situation so successfully. That is so called  crisis public relations which is exactly what I am trying to talk about today.

Crisis public relations are using quite often in some companies, like food safety or some other problems we all need to handle it. Crisis public relations might be seen as one type of public relations. When emergency happened you need find ways to solve especially to fix your relations with your customers. Well, let's go back to the cases what I mentioned before. One of Chinese composers, Gao Xiaosong who is a known music composer. He had some works could be seen as quite some hits back in 1990s. But, his career might be going some slipping road, probably 2 years ago, he got fined due to drunk driving.  And even got 50 days or so detention, his behaviors caused some serious consequences due to his celebrities status. But after his release from jail. He came forward and went public apologized for what he did which is very convincing. Gained him some public trust. And that is just his first step saving his public image. Then he became the spokesman for do not drive after you had alcohol.

And that just one case what I am trying to present PR.  Well, when it comes to crisis public relations. I have another case, which can also be seen as a successful example.  There's a Chinese actor who selected by a show which is much like the American Idol. He is not only a singer but also a actor. When he was shooting a TV series  back in 2010. There was on scene which might be a little dangerous, cause some explosions related. Unfortunately, when they were shooting, fire gone out of control. He got burned. And together with him, there was an actress, they played a couple in that show. They both got burned. And it happened all of a sudden.  The explosion gone badly, when they were pulled out of the scene, people could not even separate  them. Because their faces all covered with the black ashes. And there were sent to hospital immediately. That was a bad accident. But what I am trying to present is how their agents react to such a tragedy . Their career might've gone. And they are quite  young. They could have a bright future.  The good thing is , when this got reported, their agents called for a press immediately, and though they didn't give much information the fact is they themselves  didn't know either. But they told their fans to wait. And their stars will come back. And he is hero. It is true, when it exploded , he covered the actress. And he blocked most of the heat and the smoke. And during his treatment and recovery, his agent continually  released some good news. Finally, in the end of 2012, the  New year's Eve Concert, he came back.  Well, that got me thinking, his agent must've done a lot of thinking, chose a perfect time a perfect event give him a showback. And after that, they let him be the love ambassador. donated to some charity. And cared for some kids who might be suffering from burn scars.

Well, what I think is if you are an agent, the performer is you product. This metaphor might not be a good one, but it is true. You've got to think when you promote them how's the massive going to react.